I led leadership reviews on high-quality thought leadership content, including a comprehensive market analysis of a new residential segment. The research explored industry history, growth trends, geographic breakdowns, and brand positioning. The result? An internal presentation that launched a cross-functional focus group, uncovering new revenue opportunities and informing product roadmaps and sales strategies. My insights became a key reference in quarterly planning and helped align teams around a shared vision for market expansion.

I directed a complex rebranding campaign that unified seven business entities, including multiple acquisitions. The initiative increased brand recognition by 35% across digital channels and strengthened internal alignment. This experience sharpened my ability to manage large-scale projects and lead cross-functional teams with confidence. Additionally, my work in PR and media strategy played a critical role in boosting awareness, leveraging partnerships with industry publications to deliver targeted, high-impact messaging that elevated brand visibility.

I developed a series of cybersecurity e-books and blog content that earned over 2,000 downloads in just three months, covering key topics such as IT best practices, audit templates, and incident response planning. I also led a content campaign in the agtech space, producing infographics, blog articles, and social media assets to highlight careers and industry innovation. By simplifying a technical Code of Practice into accessible digital content, I delivered a resource that helped consultants and farmers improve productivity, profitability, and day-to-day decision-making.

I proactively collaborated with non-profit organizations focused on agriculture and education to develop agritech-related content. These partnerships contributed to securing significant grant funding to support technology adoption and awareness. This work reflects my ongoing commitment to social impact and community engagement. Collaborating with internal SMEs and external stakeholders created meaningful content and fostered a strong foundation for innovation, growth, and broader industry collaboration.