Our Founder’s Story
Chona Canlas leads strategy, creative direction, and client modernization programs at Blox Communications. With nearly two decades of experience building marketing systems for legacy industries - including manufacturing, distribution, IT, and technology - she specializes in translating complex businesses into clear, scalable growth engines that drive brand strength, digital transformation, and measurable pipeline impact.
A Calgary native with a Bachelor of Fine Arts (Honours), Chona began her career as an independent commercial artist before moving into corporate account management, supporting major clients across retail, energy, and infrastructure. Since 2018, she has led transformative B2B and B2C initiatives across tech, manufacturing, and distribution, delivering outcomes such as a 30% sales lift through loyalty programs, 600% growth in social engagement, and the launch of sustainable product lines powered by ABM strategies.
Chona has also guided organizations through high-stakes transitions, including a company-wide rebrand during an M&A, where her 9-Point Channel Strategy increased customer engagement by 35% and generated $25M in new sales opportunities within the agriculture sector. Today, she oversees Blox's strategic direction, client acquisition, and the development of its consulting and IP-driven education model - helping legacy businesses modernize how they communicate, compete, and grow.
The marketplace is crowded, and attention is scarce, but that’s where we thrive. With over 20 years of experience helping brands evolve, we connect what matters most - finding your true purpose and effective ways to reach the right people at the right time.
Vision
To spark a new era of progress. We honour the companies that built our world and stand as the first consultancy devoted to ushering them into a bold new era of brand leadership.
Mission
To provide unwavering support to legacy companies. We show established brands how to lead with resilience and optimism, reinforcing team trust through courage and humility.
Values
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THINK BOLD.
Bold isn’t just a style; it’s a mindset. We help legacy companies discover their creative edge by challenging conventions and thinking outside the box. Every idea, strategy, and campaign we build begins with courage - the courage to disrupt old patterns, take smart risks, and spark meaningful change. At Blox, bold means leading with vision and creating work that moves people and markets forward.
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MODERNIZE.
We stay tuned to a changing world and dare to evolve with it. Cutting through the noise is a challenge. We need to focus on what's real and meaningful, yet also on what’s trending and shifting. To stay relevant across cultures and generations, we foster genuine connections and seek out diverse perspectives. We modernize not for the sake of keeping up, but so that the next age of builders has something more substantial to carry forward.
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BE YOUR WHY.
Legacy companies are built on stories, some told and some forgotten. We help brands reconnect with their purpose, so every idea, message, and decision reflects who they truly are. To Be Your Why means leading with authenticity, not algorithm, and building brands grounded in clarity and conviction. When companies know their why, they can reinvigorate loyalty, trust, and the kind of growth that stands the test of time.
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PASSION + PERSEVERANCE.
Behind every legacy company is a foundation of grit and heart. We channel that same energy into everything we do, striking a balance between creativity and alignment, and vision and follow-through. Passion fuels our pace, and perseverance brings light to the ideas that will change the world. Growth takes patience and partnership. We're in it for the long game - real transformation happens one block at a time.
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HUMANITY.
We are people first. We act upon our decisions with heart, instinct, and experience. While technology supports us and our digital presence matters, it will never replace real connection or the human touch. Our team leads with empathy, listens with curiosity, and works with respect. That means showing up with kindness, being responsible and collaborative, and treating every partner and client like a person, not a transaction.
Why Choose Us
Whether a rebrand or multi-channel campaign, our solutions are built to flex - letting you tailor what you need, streamline what you don’t, and get stronger ROI faster. We recommend our full stack for impact.
Blox provides high-level strategic leadership and execution at a fraction of a $100K+ hire, accelerating momentum and growth. You gain support across more areas than a single employee can cover.
Creativity isn’t a word - it’s an advantage. Our ideas differentiate your brand, increase conversion rates, and strengthen long-term customer value through authentic and resonant storytelling.
You work directly with seasoned specialists who understand the realities, pressures, and opportunities facing companies today. Our team is passionate, hard-working, and supportive.
We turn data into opportunity - pinpointing where to spend, what to scale, and how to grow profitably with frameworks, projects, and campaigns backed by measurable benchmarks and KPIs.
We have a close network of peers across industries and disciplines. Partnering with Blox means gaining access to that ecosystem - relationships, expertise, and trusted connections we openly share.
