Building Bold Brands
Your Partner in Evolving Legacy.
Growing Brands Since 2005
Blox Communications is a creative-technical marketing consultancy. We help legacy companies modernize their brands, marketing systems, and customer experiences for the fast-paced, ever-changing digital world we live in. Our expertise is uniting creativity, strategy, and execution to transform how established brands connect, communicate, and compete in future-forward markets.
So, What Does Legacy Mean?
leg·a·cy /ˈleɡəsē/
A lasting impact and the way you will be remembered for generations to come.
What Is Legacy?
At Blox, legacy refers to organizations that have built trust, expertise, and impact over time, and whose value is rooted in real-world success.
Proven through years of consistent performance and accountability
Built on deep institutional knowledge and operational excellence
Strengthened by long-standing relationships and reputation
Legacy is equity - and it deserves to be clearly understood in today’s market.
What Is the Gap?
At Blox, the gap occurs when your capability misaligns with how your systems work and the potential negative perception this can create.
Modern operations paired with an outdated brand and digital presence
Advanced expertise reduced to generic messaging or a static experience
Rich data and insight are underused for trust-building and differentiation
When communication lags behind capability, value is lost before conversations even begin.
What Is Modernization?
At Blox, modernization is how legacy organizations express their value without erasing what made them credible in the past.
Clarifying complex expertise for modern decision-makers
Aligning brand, messaging, and channels with current realities
Preserving trust while creating momentum for growth
We help legacy organizations show up as advanced as they truly are - today and tomorrow.
Our 4-Phase Service Model
Each Blox service helps legacy companies identify gaps and modernize how they communicate their value. Together, our services deliver measurable transformation by building systems that sustain relevance across generations. This ensures strategy, brand, technology, and data work in concert - turning complexity into clarity and long-term competitive advantage.
Industries We Serve
Legacy doesn’t mean outdated; it means ready to evolve.
At Blox Communications, we help established brands modernize through creativity, strategy, and execution, turning heritage into momentum and progress into growth.
We’d love to hear about the legacy of your organization!
What’s Your Legacy?
Our Strategic Imperatives
At Blox Communications, our strategic imperatives define the priorities that guide every engagement and decision. Grounded in Data & Insight and rigorous Research, we uncover clarity and opportunity before a single tactic is deployed. From there, we design high-performing Websites, align strategy to Financial realities and growth goals, and activate cohesive Brand & Campaign systems that translate strategy into measurable momentum. Together, these core areas keep our work focused, adaptable, and purpose-driven - ensuring meaningful impact across every project and partnership.
FAQs
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A legacy company is an established business that’s been operating for years, often decades, with a proven model, loyal customers, and a strong foothold in its industry.
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Legacy brands have earned recognition through consistency, reliability, and craftsmanship. Their names often symbolize quality, experience, and deep-rooted relationships built over time.
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Legacy organizations typically have clear hierarchies, long-standing processes, and well-established systems for decision-making. This structure provides stability but can make agility harder to achieve.
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Because growth creates layers, many legacy companies manage multiple divisions, regions, or older technologies, such as outdated CRMs or ERP systems, which make integration and innovation more challenging.
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While their operations are proven, legacy companies often face roadblocks in modernizing technology, marketing, or communication systems. Upgrading infrastructure requires both strategy and cultural buy-in.
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Cultural inertia. Long-standing habits, processes, and success stories can make teams hesitant to change - even when innovation could unlock new growth.
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Because their public image doesn’t always match their progress. Many have already evolved behind the scenes but haven’t updated how they communicate that innovation to modern audiences.
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Siloed teams across design, marketing, and technology create disconnected strategies. Today’s audiences expect unified experiences - something legacy structures must adapt to deliver.
The Leadership Behind Blox
Led by founder Chona Canlas, Blox audits deeply, translates complexity into clarity, and drives measurable growth through bold, human-centred systems. With a BFA Honours and a career spanning independent artistry, enterprise account management, and B2B/B2C marketing across technology, manufacturing, energy, and agriculture, Chona has led rebrands, ABM programs, and multi-channel strategies that delivered 30% sales growth, 600% engagement gains, and $25M in new sales opportunities.
Gurwinder Singh - Founder, BeGlobal
“She is very attentive, eager to learn and succeeds in many of her efforts because of these attributes. She is also highly creative and artistic, a natural problem-solver, and always looking for ideas and strategies to help brands evolve and grow.”
Jonathon McIntyre - CTO, i-Open Technologies Group of Companies
“I was able to give her the raw data, and she would take that to produce something eloquent, or she would give me a framework to work from and make it more technical. Most importantly, she could distill complex data into useful diagrams and infographics.”
Jordon Fernandez - Communications Specialist, University of the Fraser Valley
“Her experience, collaborative approach, and constant desire to learn are just a few shining examples of her quality of person and the passion with which she does everything. She is extremely agile, and when you share your ideas, she listens and helps you develop more of them, which are often more refined!”
Tim Sargent - BIM Manager & Architectural Technologist AIBC
"Chona shines through with her embodiment of intentional simplicity. Her ability to mentor, coupled with her willingness to share knowledge, made her invaluable at the helm. Her knack for channelling ideas and honing in on key concepts not only streamlined collaborative efforts but also elevated the quality of work."
Amanda Agassiz - Graphic Designer/Digital & Print Marketer
“Chona is a strong leader and communicator - striking a balance between professionalism and approachability that consistently shines through in her work. Chona is an invaluable asset to any creative team, bringing initiative, passion, and a keen eye for storytelling through visual brand identity, strategic content, and impactful campaigns.”